Challenges
Challenges
Waanx wanted to create a platform that could serve both experienced traders looking for advanced tools and newcomers who often feel overwhelmed by technical features and long, complicated KYC processes. The goal was to offer a seamless and secure experience that complies with Thai SEC regulations while staying accessible and easy to use.
Waanx wanted to create a platform that could serve both experienced traders looking for advanced tools and newcomers who often feel overwhelmed by technical features and long, complicated KYC processes. The goal was to offer a seamless and secure experience that complies with Thai SEC regulations while staying accessible and easy to use.
Solutions
Solutions
We approached the design with a clear goal: create a seamless trading experience that feels both secure and easy to use. The UX strategy focused on reducing friction and building user confidence at every step.
We approached the design with a clear goal: create a seamless trading experience that feels both secure and easy to use. The UX strategy focused on reducing friction and building user confidence at every step.
Outcome
Outcome
Waanx launched as a fully regulated Thai platform, gaining early traction in a growing market of retail traders. The balanced design successfully served both target groups — new users felt reassured and supported, while advanced traders appreciated the performance and clarity of the tools.
Waanx launched as a fully regulated Thai platform, gaining early traction in a growing market of retail traders. The balanced design successfully served both target groups — new users felt reassured and supported, while advanced traders appreciated the performance and clarity of the tools.
