Challenges
Challenges
Insurance is a complex product that most customers do not understand what they are getting and often times have difficulty planning the right insurance plan for their life.
Insurance is a complex product that most customers do not understand what they are getting and often times have difficulty planning the right insurance plan for their life.
Solutions
Solutions
To help customers understand better about the insurance plan and also the coverage they need, together with ttb bank, we designed an interactive tool for customers to play an online questionnaire and find out the ‘gap’ or coverage they need to fulfilled their life goals.
To help customers understand better about the insurance plan and also the coverage they need, together with ttb bank, we designed an interactive tool for customers to play an online questionnaire and find out the ‘gap’ or coverage they need to fulfilled their life goals.
Outcome
Outcome
Making insurance questionnaire more fun, we gamify the whole flow and let user fill in the form in a more engaging way. Using illustrations and personalisation, the outcome is a more appeal journey that users are more likely to complete. The results page share various scenarios and showing the current coverage they have and how much they need to achieve their ideal lifestyle. The UX / UI design boosted completion rates, leads submission, and also encourage social sharing.
Making insurance questionnaire more fun, we gamify the whole flow and let user fill in the form in a more engaging way. Using illustrations and personalisation, the outcome is a more appeal journey that users are more likely to complete. The results page share various scenarios and showing the current coverage they have and how much they need to achieve their ideal lifestyle. The UX / UI design boosted completion rates, leads submission, and also encourage social sharing.
