Challenges
Challenges
Many young audiences have low financial literacy and may not know where or how to invest to make their money grow. They may not know what to do with their savings or have no saving plans.
Many young audiences have low financial literacy and may not know where or how to invest to make their money grow. They may not know what to do with their savings or have no saving plans.
Solutions
Solutions
Habitto is a Japanese Fintech that wants to encourage new money habits where user can easily select financial products in an app and chat with Habitto advisors who will help you plan and strategies your money better.
Habitto is a Japanese Fintech that wants to encourage new money habits where user can easily select financial products in an app and chat with Habitto advisors who will help you plan and strategies your money better.
Outcome
Outcome
We designed the landing page for Habitto to help promote their new app. We want the users to feel like a part of the community by emphasising on ‘People like you’ page where we portray different personas whom they can relate to. For the UI, we use minimal colour palette made up of earth tone which is familiar to Japanese people and a touch of vivid purple for accent to increase brand recognition.
We designed the landing page for Habitto to help promote their new app. We want the users to feel like a part of the community by emphasising on ‘People like you’ page where we portray different personas whom they can relate to. For the UI, we use minimal colour palette made up of earth tone which is familiar to Japanese people and a touch of vivid purple for accent to increase brand recognition.
