Challenges
Challenges
The Tourism Authority of Thailand wanted to promote destinations in the southern region, where local travelers often seek good fortune and visit temples. To tap into this cultural behavior, we used AI to offer tarot card readings that guide users to temples aligned with their personal prayers and intentions.
The Tourism Authority of Thailand wanted to promote destinations in the southern region, where local travelers often seek good fortune and visit temples. To tap into this cultural behavior, we used AI to offer tarot card readings that guide users to temples aligned with their personal prayers and intentions.
Solutions
Solutions
We designed a digital experience that highlights the unique charm of Southern Thailand. Drawing inspiration from local batik patterns, old town architecture, and the region’s vibrant color palette, we crafted a UX/UI that reflects the area’s rich cultural heritage and visual identity.
We designed a digital experience that highlights the unique charm of Southern Thailand. Drawing inspiration from local batik patterns, old town architecture, and the region’s vibrant color palette, we crafted a UX/UI that reflects the area’s rich cultural heritage and visual identity.
Outcome
Outcome
The experience helped local travelers discover hidden temples and lesser-known destinations, sparking more interest and appreciation for Southern Thailand’s culture. It also encouraged deeper engagement with local traditions through an innovative and personalized travel journey.
The experience helped local travelers discover hidden temples and lesser-known destinations, sparking more interest and appreciation for Southern Thailand’s culture. It also encouraged deeper engagement with local traditions through an innovative and personalized travel journey.
