Challenges
Challenges
Cubic had recently undergone a rebrand and needed its website to reflect the refreshed identity. The goal was to communicate Cubic’s distinct personalities and going beyond a typical fitness website that only lists classes or facilities.
Cubic had recently undergone a rebrand and needed its website to reflect the refreshed identity. The goal was to communicate Cubic’s distinct personalities and going beyond a typical fitness website that only lists classes or facilities.
Solutions
Solutions
We brought Cubic’s identity to life with bold typography, and interactive layout. We showcase the social aspects of the club while highlighting the expertise and character of each coach. The website was designed for potential members to explore classes, view coaches, and feel part of the community before even stepping into the club.
We brought Cubic’s identity to life with bold typography, and interactive layout. We showcase the social aspects of the club while highlighting the expertise and character of each coach. The website was designed for potential members to explore classes, view coaches, and feel part of the community before even stepping into the club.
Outcome
Outcome
The result was a dynamic website that fully embodied Cubic’s vibes. It strengthened the brand’s digital presence, increased member bookings through clearer class and membership flows, and positioned Cubic as more than a fitness studio, but as a social club where community and high performance come together.
The result was a dynamic website that fully embodied Cubic’s vibes. It strengthened the brand’s digital presence, increased member bookings through clearer class and membership flows, and positioned Cubic as more than a fitness studio, but as a social club where community and high performance come together.
