Challenges
Challenges
Peter’s Seafood Thailand needed to establish itself as a recognizable brand in a competitive food industry. We focused on communicating its sustainable and locally sourced origins, while ensuring consistency across all touchpoints, from packaging and photography to digital platforms such as LINE OA and the website. The challenge was to create a digital-first brand experience that could strengthen customer trust and set Peter’s Seafood apart in the market.
Peter’s Seafood Thailand needed to establish itself as a recognizable brand in a competitive food industry. We focused on communicating its sustainable and locally sourced origins, while ensuring consistency across all touchpoints, from packaging and photography to digital platforms such as LINE OA and the website. The challenge was to create a digital-first brand experience that could strengthen customer trust and set Peter’s Seafood apart in the market.
Solutions
Solutions
We delivered a full creative approach, combining art direction with technical expertise. The new brand identity was designed to convey freshness and quality. On the digital side, we designed and developed a seamless website with SEO optimization and created a LINE OA presence to connect directly with customers. Each touchpoint was crafted to feel cohesive and strengthen the brand experience.
We delivered a full creative approach, combining art direction with technical expertise. The new brand identity was designed to convey freshness and quality. On the digital side, we designed and developed a seamless website with SEO optimization and created a LINE OA presence to connect directly with customers. Each touchpoint was crafted to feel cohesive and strengthen the brand experience.
Outcome
Outcome
The result was an integrated brand experience that positioned Peter Seafood as a trusted source for sustainable and high-quality crab meat. With cohesive design across packaging, photography, the website, and LINE OA, customers can now easily recognize and connect with the brand. The new identity differentiated Peter Seafood from local distributors and established a strong, recognizable presence online.
The result was an integrated brand experience that positioned Peter Seafood as a trusted source for sustainable and high-quality crab meat. With cohesive design across packaging, photography, the website, and LINE OA, customers can now easily recognize and connect with the brand. The new identity differentiated Peter Seafood from local distributors and established a strong, recognizable presence online.
