About
About
Client
Client
Education Easy (Thailand)
Education Easy (Thailand)
Services
Services
UX UI Design
Interaction Design
UX Research
UX UI Design
Interaction Design
UX Research
“How might we 
transform passive classroom learning into active, personalised practice that builds confidence and real English skills?”
“How might we transform passive classroom learning into active, personalised practice that builds confidence and real English skills?”
Challenges
Challenges
Traditional classrooms often rely on memorisation and teacher-led instruction, leaving students with limited opportunities to actively practise speaking. Different proficiency levels can also create dependency on group learning, making individual progress difficult to assess. At the same time, disconnected digital and classroom experiences can create fragmented learning journeys for both students and teachers.
Traditional classrooms often rely on memorisation and teacher-led instruction, leaving students with limited opportunities to actively practise speaking. Different proficiency levels can also create dependency on group learning, making individual progress difficult to assess. At the same time, disconnected digital and classroom experiences can create fragmented learning journeys for both students and teachers.
Solutions
Solutions
We redesigned Edsy AI Coach around continuous, individual practice, combining curriculum-aligned vocabulary, reading, pronunciation, grammar, and AI-powered speaking activities into one connected learning experience. The interface was simplified around focused tasks, clear visual hierarchy, immediate feedback, and accessible interactions. Gamification and progress tracking encourage participation, while structured lessons and classroom insights help teachers understand individual progress and identify learning gaps.
We redesigned Edsy AI Coach around continuous, individual practice, combining curriculum-aligned vocabulary, reading, pronunciation, grammar, and AI-powered speaking activities into one connected learning experience. The interface was simplified around focused tasks, clear visual hierarchy, immediate feedback, and accessible interactions. Gamification and progress tracking encourage participation, while structured lessons and classroom insights help teachers understand individual progress and identify learning gaps.
Outcome
Outcome
Edsy AI Coach has scaled to 85,000+ students, 2,830+ teachers, and 780+ schools, with measurable improvements in fluency, accuracy, and pronunciation. The project was internationally recognised by the UX Design Awards 2026 in the Product category, celebrating its accessible and scalable approach to AI-powered learning.
Edsy AI Coach has scaled to 85,000+ students, 2,830+ teachers, and 780+ schools, with measurable improvements in fluency, accuracy, and pronunciation. The project was internationally recognised by the UX Design Awards 2026 in the Product category, celebrating its accessible and scalable approach to AI-powered learning.
Credits
Credits
Collaborators
Collaborators
Education Easy (Thailand)
Education Easy (Thailand)
Sand Studio Team
Sand Studio Team