Challenges
Challenge
Insurance is a complex product that most customers do not
understand what they are getting and often times have difficulty
planning the right insurance plan for their life.
Insurance is a complex product that most customers do not
understand what they are getting and often times have difficulty
planning the right insurance plan for their life.
Solutions
Solution
To help customers understand better about the insurance plan and
also the coverage they need, together with ttb bank, we designed
an interactive tool for customers to play an online questionaire
and find out the ‘gap’ or coverage they need to fullfilled their
life goals.
To help customers understand better about the insurance plan and
also the coverage they need, together with ttb bank, we designed
an interactive tool for customers to play an online questionaire
and find out the ‘gap’ or coverage they need to fullfilled their
life goals.
Outcome
Outcome
Making insurance questionaire more fun, we gamify the whole flow
and let user fill in the form in a more engaging way. Using
illustrations and personalisation, the outcome is a more appeal
journey that users are more likely to complete. The results page
share various scenarios and showing the current coverage they
have and how much they need to achieve their ideal lifestyle.
The UX / UI design boosted completion rates, leads submission,
and also encourage social sharing.
Making insurance questionaire more fun, we gamify the whole flow
and let user fill in the form in a more engaging way. Using
illustrations and personalisation, the outcome is a more appeal
journey that users are more likely to complete. The results page
share various scenarios and showing the current coverage they
have and how much they need to achieve their ideal lifestyle.
The UX / UI design boosted completion rates, leads submission,
and also encourage social sharing.
