Challenges
Challenges
Many young audiences have low financial literacy and may not
know where or how to invest to make their money grow. They may
not know what to do with their savings or have no saving plans.
Many young audiences have low financial literacy and may not
know where or how to invest to make their money grow. They may
not know what to do with their savings or have no saving plans.
Solutions
Solutions
Habitto is a Japanese Fintech that wants to encourage new money
habits where user can easily select financial products in an app
and chat with Habitto advisors who will help you plan and
strategise your money better.
Habitto is a Japanese Fintech that wants to encourage new money
habits where user can easily select financial products in an app
and chat with Habitto advisors who will help you plan and
strategise your money better.
Outcome
Outcome
We designed the landing page for Habitto to help promote their
new app. We want the users to feel like a part of the community
by emphasising on ‘People like you’ page where we portray
different personas whom they can relate to. For the UI, we use
minimal colour palette made up of earth tone which is familiar
to Japanese people and a touch of vivid purple for accent to
increase brand recognition.
We designed the landing page for Habitto to help promote their
new app. We want the users to feel like a part of the community
by emphasising on ‘People like you’ page where we portray
different personas whom they can relate to. For the UI, we use
minimal colour palette made up of earth tone which is familiar
to Japanese people and a touch of vivid purple for accent to
increase brand recognition.
